Pedal

So why the hell does this exist Jake?

The year was 2017 and a start up I was working with had hit the big time on a forum in Korea. After much deliberation, it was time to throw fashion growth hacks, at completely unprepared Koreans. Over the next 7 weeks we launched different 3D digital look-books. Each showcasing a collection and giving users a new way to browse and try outfits online.

To begin with engagement was incredible, but gradually users lost interest and we decided to give it one last hurrah, then pull the project entirely.

Now it was time to dial everything up to 11, cutesy mascots were finally on the agenda. They had performed well in user testing and were a huge part of Korean messaging apps already. So hastily, I began drawing mascots on a trackpad at speeds i thought near impossible. The world needed this and it was down to me to deliver it.

Our final launch was magical, yet we still weren’t getting the engagement we needed. I think it’s important to highlight that this may have been a world first, it's just Korea wasn’t quite ready. But much like a phoneix rising from the ashes, the mascots got the second chance they deserved. When me and my mate Dem decided to make an iOS sticker pack.