A collaborative project to develop a brand identity for the WSA Graphic Arts 2014 degree show.
We began this process by holding several discussions and workshops for fellow students. Together we collated ideas and concepts to encompass the goals and aims of our end of year show.
Collectively we agreed on what we as a course wanted to try and achieve in the run up to the show. As well as developing some innovative ways to effectively interact with industry members, to build interest around the exhibit.
Together we formed a small design team of five and set out to take the ideas on board and build an intricate brand identity. Working along side three other teams; Online, Promotion and Exhibition, we collaborated to create a carefully considered framework, which we then implemented across the exhibit.